Diageo is proud of its brands and its commitment to setting the standard for social responsibility and responsible marketing. Over the past decade, we've worked closely with governments, the public health community and licensing authorities-plus other beer, wine and spirit producers-to help develop policies and initiatives that promote responsible drinking and discourage alcohol misuse.
A new and innovative resource developed by Diageo is DRINKiQ.com, a website intended to help combat alcohol misuse and promote responsible drinking through the sharing of best practice tools, information and initiatives. It contains loads of resources about the effects of alcohol on the body, ways to talk to your kids about alcohol, and helpful hints and tips for hosting parties and much, much more.
The Century Council (TCC) is a leader in the fight to eliminate drunk driving and underage drinking and promotes responsible decision making when drinking alcohol. Its innovative programs such as the b4udrink educator and Girl Talk aim to get young people, especially, to think about the choices they make. TCC is sponsored by Diageo and other leading distillers in the U.S. http://responsibility.org
The International Center for Alcohol Policies focuses on responsibility, partnerships and an evidence-based approach to alcohol policy issues. http://icap.org
We get that it's a party. But everybody - guest and host- needs to keep some simple rules in mind.